With clear documentation.
The logo. The colors. The fonts. The voice. The tone. The mascot. The team. The values.
It all goes in there. We're going to start this lesson by putting together the things you've already worked on to compile your style guide. It doesn't have to be as super dense as this one from Mailchimp, but you should be detailed and clear.
Now here's the thing, Style Guides are fluid documents that's why they work really well as digital documents in a platform like this because that sidebar is NOICE.
Once you've documented your style, we're going to take that number one goal and create a plan. The Production Pipeline is designed to take one goal and develop an entire process around it. Each +New Plan contains its own audience assessment, marketing templates, and action plan. The 15-minute 7-day database is embedded in the template so you can take that content and start using it.
The right way to do your newsletter is to give the people what they want.
Now by the people, I mean your people, your audience - the ones interested in what you have to say. Since this is a course on putting together a newsletter, have you given any thought to what kind of newsletter you're doing? I always defer when someone said it better and this article from Paul Jarvis, is a great read on writing great newsletters. It is also an example of a regular weekly email that I myself make it a point to read.
Your newsletter is deeply personal for your brand and should depend heavily on that favorite friend. The best way to come at your newsletter content strategy is to call back to those WH questions from before.